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A | 新浪科技讯 8月26日下午消息,知乎发布2026年第二季度业绩报告。报告显示,第二季度,知乎实现营收6.9亿元,环比增长5.9%。继2025年首次实现全年非公认会计准则盈利后,知乎2026年上半年继续保持非公认会计准则盈利,经调整净利润为690.6万元。 Vincent Kennedy McMahon, the face most associated with American professional wrestling and who was until recently the CEO and Chairman of World Wrestling Entertainment (WWE), agreed to pay more than $12 million over 16 years to four different women who worked for or were contracted by WWE in an attempt to quiet allegations of sexual misconduct and infidelity.,That number includes the $3 million McMahon is said to have paid a former paralegal in late 2021 following a sexual relationship between the two. That incident led the WWE Board of Directors to investigate McMahon, who then stepped aside from his position as CEO and Chairman of the Board while his daughter, Stephanie McMahon, took over as interim CEO. That investigation was first reported on by the Wall Street Journal on June 17.,These new allegations, also revealed by the Wall Street Journal, include a former wrestler who alleged that Vince McMahon coerced her into giving him oral sex. After she refused further advances, she alleged that she was put in a less prominent position on the show and WWE then declined to renew her contract when it came up in 2005. In 2018, the wrestler and her lawyer approached McMahon and reached a $7.5 million settlement in exchange for her silence.,In the mid-2000s, McMahon was, as he is now, the head of creative in WWE and had the final say on how much TV and in-ring time wrestlers would receive. He would have also decided when she won or lost matches, essentially being in control of her career trajectory.,In another case, a WWE contractor had nude photos of McMahon that she alleged were sent unsolicited to her by the billionaire wrestling promoter. She also alleged, per people familiar with the situation, that he sexually harassed her on the job. According to the Journal, McMahon paid her $1 million to sign a non-disclosure agreement.,There is also a 2006 non-disclosure agreement with a $1 million payout to a former manager. She worked at the company for over a decade before McMahon initiated a sexual relationship, according to people familiar with the deal who spoke to the Journal.,It was previously reported that the WWE Board of Directors was investigating the case with the paralegal. Now, the Journal reports the case with the former wrestler is also being investigated by the board, along with allegations that former head of talent relations John Laurinaitis had a sexual relationship with the same paralegal McMahon did. It is not known if the other NDAs are being investigated.,The board is also reportedly investigating a 2012 $1.5 million nondisclosure agreement with Laurinaitis and an employee with whom he allegedly had a sexual relationship. The employee alleged she was demoted after ending the relationship.,Laurinaitis was the WWE head of talent relations until he was forced to step down in 2012, around the same time the 2012 NDA was made with the former employee. Laurinaitis was reinstated to that role in 2021 but was placed on administrative leave after the paralegal investigation came to light.,The initial report cited an anonymous email sent to the WWE board of directors that revealed the NDA between McMahon and the paralegal. It also alleged that McMahon asked the board to give her a raise after they began a sexual relationship. Later, she was transferred from the legal department to a role in talent relations under Laurinaitis, who she also allegedly had a sexual relationship with. The email claimed that McMahon gave the paralegal to Laurinaitis “like a toy.”,In a press release after the investigation first became public knowledge, McMahon said that he would “do everything possible to support” the investigation and stressed that no money from WWE went to pay for the NDA.,While the allegations are undoubtedly a bombshell, it may be difficult for the board of directors to remove McMahon if he does not step down voluntarily. Vince McMahon owns the vast majority of Class A shares, with the remaining Class A shares belonging to his family members or trusts in his family members’ names. Class A shares have ten times the voting power of the Class B shares given to investors not related to the McMahon family, so the vast majority of the voting power rests with McMahon himself.,The billionaire wrestling promoter has remained defiant in the face of the allegations. While he stepped down from his CEO and Chairman of the Board roles “temporarily,” he has remained in control of WWE’s creative direction. Additionally, just hours after the first Wall Street Journal report came out, WWE announced that McMahon would be appearing on that night’s Smackdown on Fox. He did not address the investigation and instead welcomed the crowd to the show. Critics and even some of WWE’s talent called it a brazen attempt to boost ratings off of the news of the scandal. Smackdown’s ratings for that episode jumped 19.6% from the week before.,Fightful Select has reported that talent backstage at that show heard McMahon say “F*** ‘em” after his appearance, apparently in defiance of the allegations.,This is not the first time McMahon has faced sexual misconduct allegations. In 2006, a tanning salon employee told police that McMahon groped her, showed her nude images of himself, and tried to kiss her unsolicited. Police declined to press charges at the time, citing a lack of independent evidence.,While WWE has not yet publicly responded to the latest Wall Street Journal report, PWInsider has obtained a copy of an internal memo sent to employees of WWE.,“The Wall Street Journal has published a second story with expanded details on its initial WWE report last month. We want to reiterate that we and our Board of Directors take these allegations seriously.,We’ve been cooperating fully with the investigation led by our Board of Directors and will continue to do so until its conclusion. Please note that upon its conclusion, WWE leadership will make itself available to answer any questions you may have.,Thank you.”。 第二季度,知乎持续优化收入结构,并积极探索AI赋能商业化的新路径。其中,付费内容及IP运营收入为4.26亿元,占比达到61.7%;营销服务收入为1.99亿元,占比28.8%;包括专家数据解决方案、职业教育、消费品等在内的其他收入为6520万元,占比9.5%。 截至第二季度末,知乎累计内容量约9.93亿条,同比增长约9%;其中AI相关专业内容同比增长约37%。

B | 第二季度,社区日均新增高质量内容同比增长超过16%,延续多个季度双位数增长势头。知乎的专家与创作者网络也在持续壮大,截至第二季度末,知乎累计拥有8150万名内容创作者,同比增长3.1%。2026年上半年,荣誉认证创作者数量同比增长9.8%,反映了高质量社区生态对专业创作者的持续吸引力。 付费内容及IP运营业务方面,核心付费用户规模和付费意愿保持稳定,月均订阅会员为1311万。同时,盐言故事IP运营正由单一版权出售向多形态、全生命周期开发延伸,进一步验证了优质内容跨越不同产业形态的影响力和广阔商业潜力。 据介绍,AI也为知乎带来了新的商业化机遇。2026年上半年,作为定位于服务前沿模型能力提升的Data Lab,知乎专家数据解决方案已在代码、搜索与深度研究、视觉推理、智能体等多个方向完成项目落地。下一阶段,知乎将重点验证相关能力在不同客户和模型迭代中的持续复用价值,并逐步向数据产品、模型评测和复杂任务环境等解决方案延伸。 截至第二季度末,知乎持有现金及现金等价物、定期存款及短期投资合计44.24亿元。

C | 知乎创始人、董事长兼CEO周源表示:“第二季度,知乎真实、专业、可信赖的社区基本盘保持韧性,核心用户使用深度保持稳定,高质量内容和专业创作者持续增长。

D | AI正在成为连接用户与内容的新媒介,推动知乎长期积累的内容、IP及专家能力进入更广泛的应用和商业场景。

E | 当前,新业务仍处于商业化验证阶段。我们将以真实市场需求、客户价值和投入回报决定资源配置,在推动核心业务企稳的同时,审慎验证新业务的可持续性。

F | ”责任编辑:刘万里 SF014。

G |
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